Life in Nürnburg
An alternate reality for the painfully safe
Nürnberg Insurance
Copywriter
For german insurance company Nürnberger Versicherung we reimagined an alternate city of a similar namesake, complete with a quirky history of having no insurance.
Agency: DDB Berlin
Creative Director: Nikolai Diepenbrock
Art Director: Alan Dindo
Transcript
A young girl sits on a porch, she wears pigtails and strokes a plush dog tenderly. She says to camera:
Here in Nürnburg almost no one has a pet.
Everyone is afraid of their sharp teeth.
“Play with the butterflies or with a goldfish” they said,
“they’re fun and they don’t bite”, that’s what they said.
But I wanted a dog and nothing else!
And in the end, I got a dog.
She looks at the plush dog and throws a ball.
Fetch! Fetch!