Life in Nürnburg
An alternate reality for the painfully safe

Nürnberg Insurance

Copywriter

For german insurance company Nürnberger Versicherung we reimagined an alternate city of a similar namesake, complete with a quirky history of having no insurance.

 

Agency: DDB Berlin
Creative Director: Nikolai Diepenbrock
Art Director: Alan Dindo

 

Transcript

 

A young girl sits on a porch, she wears pigtails and strokes a plush dog tenderly. She says to camera:

 Here in Nürnburg almost no one has a pet.
Everyone is afraid of their sharp teeth.

“Play with the butterflies or with a goldfish” they said,
“they’re fun and they don’t bite”, that’s what they said.

But I wanted a dog and nothing else!

And in the end, I got a dog.

 

She looks at the plush dog and throws a ball.


Fetch! Fetch!

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