Aroya
Copywriter

Since the beginning of the War on Drugs, thousands of individuals have been imprisoned for cannabis. The cases range from possession of less than a gram to lifelong sentences. With US cannabis laws a blur between borders, many are left facing scarce job and living opportunities even when released.

Freedom Grams is a non-profit cannabis industry coalition between Aroya, Gaby Inc., and the Last Prisoner Project; the way of action, a cannabis brand with the exact amounts of cannabis that people are in prison for. Buying a pack directly takes action by donating all proceeds to cannabis criminal justice reform.

Any grower or retailer can use the labels to support the release of cannabis criminal injustice by becoming a partner.

To learn about the individual cases, buy a pack or become a partner go to freedomgrams.org

Read our Forbes interview by Amanda Siebert here.

Agency: Serviceplan
Executive Creative Director: Lorenz Langgartner
Executive Creative Director: Franz Röppischer
Jr. Copywriter: Shruthi Subramanian
Jr. Art Director: Rohil Borole
Jr. Art Director: Kai West Schlosser
Design agency: Moby Digg
Creative Coding: Daniel Kuhnlein

GRAND CLIO - CLIOS
Cannabis Social

BRONZE - CANNES LIONS
Design